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Council Post: 15 Agency Leaders On The Important Business Functions They Outsource
Forbes· 23 hours agoMost marketing and advertising agencies depend on team members with specialized skills in specific...
Council Post: Redemptive Marketing: The Path To Resolving Transparency And Performance Dilemmas In...
Forbes· 23 hours agoAs the member leader of the Forbes Technology Council Marketing and Advertising Group and a...
Council Post: 18 Ways To Keep Agency-Client Partnerships Fresh And Exciting
Forbes· 4 days agoAn effective way for agencies to avoid the negative impacts of client churn is to keep the working...
Forbes Daily: Meme Stock Rally Fizzles On GameStop Selloff
Forbes· 23 hours agoInaccurate advice on social media led thousands of taxpayers to file inflated refund claims during...
Council Post: Are We At The Dawn Of A New Agency Era?
Forbes· 23 hours agoThe past dozen years have been a wild ride for the agency world. First was the explosion of social...
Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement
Forbes· 5 days agoBrand marketing is taking center stage and rising in popularity due to escalating performance...
Council Post: 13 Hiring Challenges Facing Marketers Today (And How To Overcome Them)
Forbes· 6 days agoAs marketing and communications leaders themselves, the members of Forbes Communications Council are...
Council Post: Going To Market Is A Process—Your GTM Strategy Should Reflect That
Forbes· 6 days agoWhether you’re launching a startup, spin-off, or new product or service, a sound go-to-market (GTM)...
Council Post: Four Truths About Category Building
Forbes· 6 days agoHaving worked in public relations for over four decades (yes, I’m old and remember using a typewriter), I’ve witnessed the power of compelling...
Council Post: Four Ways Startups Can Scale Limited Marketing Resources
Forbes· 7 days agoFounder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build...
