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11 free tools for PPC campaign management
Search Engine Land· 9 months agoThese tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime. The post 11 free tools for PPC...
What is quality score and how to use it in PPC
Search Engine Land· 1 year agoLearn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success. The post What is quality...
Why strong Google Ads creative is THE priority for advertisers
Search Engine Land· 10 months agoLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads. The...
How to get the most out of PPC for your SaaS brand
Search Engine Land· 10 months agoThese five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market. The post How...
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
PPC is a tough game – you have to accept it
Search Engine Land· 1 year agoUnderstanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance. The post PPC is a...
A Google Ads script that uses GPT to write RSAs
Search Engine Land· 1 year agoThis script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. The post A Google Ads...
How to use PPC to act on (or respond to) unplanned publicity
Search Engine Land· 9 months agoA well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know. The post How to use PPC to act on (or respond to) unplanned publicity appeared first on Search Engine Land.
SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land· 1 year agoNot sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan. The post SEO vs. PPC: Differences, pros, cons & an integrated approach appeared first on Search Engine Land.
How to implement a full-funnel PPC marketing strategy
Search Engine Land· 3 weeks agoA full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing ...
