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FreeWheel Adds Audience Manager to Its TV Platform
Next TV via Yahoo News· 6 months agoDavid Dworin FreeWheel. FreeWheel, Comcast’s ad tech company, said it has added Audience Manager, which unlocks audience activation across screens, to...
FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals
Next TV via Yahoo News· 3 months agoFreeWheel logo. With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company...
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Next TV via Yahoo News· 10 months agoMagnite survey logo Magnite said it has completed a technical integration with Comcast’s FreeWheel...
FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
Next TV via Yahoo News· 8 months agoFreeWheel logo. FreeWheel said it will support LiveRamp’s RampID identifier, a move than will allow...
FreeWheel Launches Viewer Experience Lab To Improve Video Ad Environment
Next TV via Yahoo News· 11 months agoMark McKee FreeWheel FreeWheel, Comcast’s TV ad-tech company, said it is launching The Viewer...
Goodway Group Makes Deal To Tap Into FreeWheel Video Inventory
Next TV via Yahoo News· 3 months agoFreeWheel logo. Data-driven media and marketing company Goodway Group said it formed its first...
FreeWheel Council, VAB Produce Checklist for Buying Premium Video
Next TV via Yahoo News· 6 months agoMark McKee FreeWheel. The FreeWheel Council for Premium Video and the VAB have produced a checklist...
FreeWheel Boosts Access to FAST Channels in OrkaTV Deal
Next TV via Yahoo News· 6 months agoFreeWheel logo. FreeWheel, Comcast’s ad tech company, said it made a deal with OrkaTV that will help...
Direct Digital Connects With FreeWheel To Make Diverse Content More Available to Advertisers
Next TV via Yahoo News· 3 months agoMark Walker. Direct Digital Holding Group said it made a deal to connect its Colossus supply-side...
Beeswax Inventory Desk Launched By FreeWheel
Next TV via Yahoo News· 3 months agoFreeWheel logo. FreeWheel, Comcast’s ad tech company, said it launched the Beeswax Inventory Desk to make programmatic buying and selling of connected TV...
