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Google Ads To Bring Automatically Created Assets To Ad Level
Search Engine Roundtable· 14 hours agoThere are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will...
Google tightens EU consent rules for Customer Match ads
Search Engine Land· 6 hours agoGoogle Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists...
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Search Engine Journal· 14 hours agoWhen I first started in Google Ads, the only bidding strategy available was “Max CPC” bidding, meaning everything was manual. Nowadays, there are many AI-powered bidding strategies ...
Accurate tracking data: The key to optimal ad performance
Search Engine Land· 12 hours agoHow accurate is the data we’re feeding back into these ad systems? Take the target ROAS (return on ...
7 tips for conducting Google Ads audits
Search Engine Land· 6 days agoPinning is often done for a few reasons: Control: You want to know what is working or set a specific message. Math: You have too few impressions for ...
Google automates lead credits for Local Services Ads
Search Engine Land· 9 hours agoGoogle is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality...
Google execs Pichai, Brin must sit for questioning in digital ads lawsuit
Reuters· 7 hours agoGoogle CEO Sundar Pichai and co-founder Sergey Brin must sit for questioning in the lawsuit brought...
Google Shopping’s new exec spent 15 years at Amazon: Here’s his plan to hijack Prime Day
Fortune via AOL· 6 hours agoFor more than 20 years, Google executives haven’t been quite sure what they wanted their Google...
Tracking how many ads I saw in a single day made me realize I don't really mind them
Business Insider via Yahoo News· 6 days agoLet's dive in. Your settings can (sometimes) make a difference The type of ads you receive may be...
How YouTube became a TV powerhouse and how much ad revenue it makes
Business Insider via Yahoo News· 5 hours agoA subsequent Adalytics report alleged YouTube served ads that may have led to improper tracking of...