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Google ad tech antitrust suit will go to trial, judge rules
Boston Herald· 16 hours agoAlphabet Inc. will have to defend itself at trial against all of the US Justice Department’s claims...
Google Ads phasing out card payments
Search Engine Land· 2 days agoGoogle is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 5 days agoThe announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give...
Unlocking The Secrets Of Google Ad Auctions
Search Engine Journal· 4 days agoIn the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google ...
Google Ads rolls out new design to all markets on Aug. 30
Search Engine Land· 6 days agoThe company says the changes will streamline workflow for both new and experienced users. Why we...
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 3 days agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
Textbook Publishers Claim Google Ads Promote Pirated Materials | New York Law Journal
Law.com· 5 days agoIn a measure to address Google’s “systemic and pervasive advertising” of copyrighted educational...
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
MediaPost· 6 days agoGoogle and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with ...
Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
MediaPost· 4 days agoGoogle Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic ...
How To Make Sure Google's Automation Settings Aren’t Working Against You
Search Engine Journal· 5 days agoAutomation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances < ...
