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Google’s parent announces first-ever dividend, sending shares soaring: ‘Breath of fresh air’
New York Post· 23 minutes agoAlphabet is coming off a fourth quarter in which ad sales missed the mark, sending shares tumbling,...
How Prabhakar Raghavan Killed Google Search; Report
Search Engine Roundtable· 12 hours agoEd Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google's former head of ads - led a...
Billionaire Bill Ackman Has His Sights on Only 1 "Magnificent Seven" Stock, and It's Not Nvidia
Motley Fool via Yahoo Finance· 13 hours agoMany people reading this couldn't say what the number two search engine is without looking it up,...
Reddit introduces Dynamic Product Ads
Search Engine Land· 1 day agoSupport across the purchase journey with feed and conversation placement and single image or carousel format ads to reach Reddit users in the discovery,...
Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside
Search Engine Journal· 18 hours agoThis post was sponsored by Piwik PRO. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics ...
Transparency Vs. AI: What You Need To Examine For Your Campaign
MediaPost· 2 days agoGoogle launched Performance Max, its AI ads optimization platform, back in November of 2021. Since that time, the world has advanced exponentially in terms of the opportunities ...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Google's Top Secret Camera Lab Has a Fake Cafe for Testing the Pixel 8 Pro
PetaPixel· 3 days agoGoogle Pixel camera in situations akin to the real world. CNET went behind the scenes at Google’s...
Analysts eye Google spending ahead of earnings as Meta spooks AI bets
TheStreet.com· 7 hours agoMeta's post-earnings slump puts all eyes on AI rival Alphabet's spending plans.
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 2 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
