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Google's antitrust trial spotlights search ads on the final day of closing arguments
Digiday· 1 day ago“General search gets them to those high intent customers and new customers,” said William Cavanaugh, Jr., an attorney for the state AGs. The attorneys also mentioned advertisers need to constantly ...
Google Takes Questions Over Ads as US Trial Comes to a Close
Bloomberg via Yahoo Finance· 1 day ago(Bloomberg) -- Judge Amit Mehta presided over two days of closing arguments, concluding on Friday,...
Fired Google workers ousted over Israeli contract protests file complaint with labor regulators
Midland Reporter-Telegram· 4 days agoDozens of Google workers who were fired after internal protests surrounding a lucrative contract...
Google unveils new ways to reach streaming audiences
Search Engine Land· 1 day agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 6 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 4 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 2 days agoTrade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 6 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Council Post: The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
Forbes· 4 days agoAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level...
Google Announces New Video Ad Targeting Options
Social Media Today· 5 days agoGoogle’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools ...