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Google's antitrust trial spotlights search ads on the final day of closing arguments
Digiday· 17 hours ago“General search gets them to those high intent customers and new customers,” said William Cavanaugh, Jr., an attorney for the state AGs. The attorneys also mentioned advertisers need to constantly ...
Google Takes Questions Over Ads as US Trial Comes to a Close
Bloomberg via Yahoo Finance· 14 hours ago(Bloomberg) -- Judge Amit Mehta presided over two days of closing arguments, concluding on Friday,...
Google unveils new ways to reach streaming audiences
Search Engine Land· 16 hours agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 5 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 2 days agoTrade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...
Google antitrust case in judge’s hands as landmark trial comes to close
Courthouse News Service· 13 hours agoThe landmark antitrust trial over whether Google holds an illegal monopoly over internet search and...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 4 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 5 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 4 days agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
Council Post: The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
Forbes· 3 days agoAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level...