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Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 4 hours agoTrade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...
Google Performance Max For Marketplaces: Advertise Without A Website
Search Engine Journal· 5 hours agoGoogle has launched a new advertising program called Performance Max for Marketplaces, making it...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Council Post: The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
Forbes· 2 days agoAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 2 days agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 4 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Why pause ads in YouTube aren’t the end of the world
Digital Trends via Yahoo News· 6 days agoDisplay ads that appear when you pause a video are about as unintrusive as it gets. You might not like them, but don't throw out the baby with the...
Google Announces Video Ad Targeting Options
Social Media Today· 3 days agoGoogle’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools ...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
