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Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 6 hours agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 11 hours ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Google: DOJ 'Made Up Markets' as Excuse for Antitrust Suit
PYMNTS.com· 23 hours agoAccording to a Saturday (April 27) report by Bloomberg News, Google alleges that the department...
Top 5 paid search B2B lead gen strategies for 2024
Search Engine Land· 9 hours agoConsider embracing ABM tools to collect audiences to target within Google and Microsoft Ads. The shift to first-party data demands better audience lists...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 5 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads ...
12 Types Of Google Ads Extensions, Now Assets
Search Engine Journal· 4 days agoGoogle ads extensions, now called “assets,” are an integral part of campaign success. You may already be using Google Ads assets, but the catalog of available ...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 22 hours agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital Ads Benchmark Report Q1 ...
Google Sales Accelerate as Ad, Cloud Businesses Hold Up Amid Costly AI Push
The Wall Street Journal· 4 days agoParent company Alphabet reported $80.5 billion in first-quarter revenue, a 15% increase from a year...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 2 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
Why pause ads in YouTube aren’t the end of the world
Digital Trends via Yahoo News· 3 days agoDisplay ads that appear when you pause a video are about as unintrusive as it gets. You might not like them, but don't throw out the baby with the...
