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Council Post: The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
Forbes· 1 day agoAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level...
Critic says Noem’s workforce ad campaign should be ‘as dead as Cricket’ after dog scandal
Argus Leader via Yahoo News· 22 hours agoThe national campaign features Noem in a series of video advertisements, working in...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
12 Types Of Google Ads Extensions, Now Assets
Search Engine Journal· 7 days agoGoogle ads extensions, now called “assets,” are an integral part of campaign success. You may already be using Google Ads assets, but the catalog of available ...
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 2 days agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
Why pause ads in YouTube aren’t the end of the world
Digital Trends via Yahoo News· 6 days agoDisplay ads that appear when you pause a video are about as unintrusive as it gets. You might not like them, but don't throw out the baby with the...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Google Sales Accelerate as Ad, Cloud Businesses Hold Up Amid Costly AI Push
The Wall Street Journal· 7 days agoParent company Alphabet reported $80.5 billion in first-quarter revenue, a 15% increase from a year...
Google Announces New Video Ad Targeting Options
Social Media Today· 3 days agoGoogle’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools ...