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Google Sales Accelerate as Ad, Cloud Businesses Hold Up Amid Costly AI Push
The Wall Street Journal· 9 hours agoParent company Alphabet reported $80.5 billion in first-quarter revenue, a 15% increase from a year...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 1 day agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads ...
Is Google A Buy Ahead Of Q1 Earnings Amid AI Spending War?
Investor's Business Daily· 21 hours agoHere's what fundamental and technical analysis says about buyingGoogle stock as generative...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 2 days agoDon’t miss this unique opportunity to uncover actionable insights from Google itself. Pro-tip:...
Google Ads exploited to target Whales Market users
ReadWriteWeb· 7 days agoCybercriminals are exploiting Google’s advertising platform to target users of the decentralized OTC trading platform Whales Market, according to a recent BleepingComputer ...
Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase
Social Media Today· 1 day agoReddit continues to refine its ad tools, this time through the addition of Dynamic Product Ads, which aim to help advertisers get their products in front of people in the ...
Ads on .gov.uk websites raise eyebrows over privacy
The Register· 2 days agoExclusive At least 18 public-sector websites in the UK and US send visitor data in some form to various web advertising brokers – including an ad-tech...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Mega-cap tech earnings kick off this week. Here's what Wall Street is looking out for.
Business Insider via Yahoo Finance· 4 days agoGoogle I/O developer event still on the horizon. "AI use does pose long-term competitive risks for ...
Transparency Vs. AI: What You Need To Examine For Your Campaign
MediaPost· 2 days agoGoogle launched Performance Max, its AI ads optimization platform, back in November of 2021. Since that time, the world has advanced exponentially in terms of the opportunities ...