Search results
Google Performance Max For Marketplaces: Advertise Without A Website
Search Engine Journal· 2 hours agoGoogle has launched a new advertising program called Performance Max for Marketplaces, making it...
Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 1 hour agoTrade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...
Is Google A Buy Amid Q1 Earnings Beat, Artificial Intelligence Spending War?
Investor's Business Daily· 1 day agoHere's what fundamental and technical analysis says about buyingGoogle stock as generative...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 2 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Google: DOJ 'Made Up Markets' as Excuse for Antitrust Suit
PYMNTS.com· 4 days agoAccording to a Saturday (April 27) report by Bloomberg News, Google alleges that the department...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 3 days agoA key part of the company’s pitch...Adam Stewart, vice president of consumer goods and entertainment...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, ...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 3 days agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital Ads Benchmark Report Q1 ...
