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Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 11 hours agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Google: DOJ 'Made Up Markets' as Excuse for Antitrust Suit
PYMNTS.com· 1 day agoAccording to a Saturday (April 27) report by Bloomberg News, Google alleges that the department...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 16 hours ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, ...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 1 day agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital Ads Benchmark Report Q1 ...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 3 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
Is Google A Buy Ahead Of Q1 Earnings Amid AI Spending War?
Investor's Business Daily· 5 days agoHere's what fundamental and technical analysis says about buyingGoogle stock as generative...
Google’s Privacy Sandbox initiative could depress competition
Cornell News Service· 6 days agoGoogle is once again delaying its timeline for killing off third-party tracking cookies.
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 6 days agoDon’t miss this unique opportunity to uncover actionable insights from Google itself. Pro-tip:...
Google I/O 2024: What to Expect and How to Watch
PC Magazine· 1 day agoGoogle uses I/O to give developers a first look at what's new for Android, the hardware that will support it, and all the next-gen software and technology the company is tinkering ...
Other voices: Google’s hardball tactics against California news outlets show why it should be...
Pioneer Press· 6 days agoWhatever happened to Google’s “Don’t be evil” motto? The latest example is a campaign in California...