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Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 1 day ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
Analysts unveil Google parent Alphabet stock price targets after earnings
TheStreet via Yahoo Finance· 8 hours agoOppenheimer boosted the firm's price target on Alphabet to $205 from $185 and kept an outperform...
Is Google A Buy Ahead Of Q1 Earnings Amid AI Spending War?
Investor's Business Daily· 3 days agoHere's what fundamental and technical analysis says about buyingGoogle stock as generative...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 4 days agoDon’t miss this unique opportunity to uncover actionable insights from Google itself. Pro-tip:...
Google’s Privacy Sandbox initiative could depress competition
Cornell News Service· 5 days agoGoogle is once again delaying its timeline for killing off third-party tracking cookies.
Why pause ads in YouTube aren’t the end of the world
Digital Trends via Yahoo News· 2 days agoDisplay ads that appear when you pause a video are about as unintrusive as it gets. You might not like them, but don't throw out the baby with the...
Opinion: Google’s hardball tactics against California news outlets show why it should be regulated |...
Chattanooga Times Free Press· 6 days agoWhatever happened to Google's "Don't be evil" motto? The latest example is a campaign in California...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 4 days agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 4 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads ...
Transparency Vs. AI: What You Need To Examine For Your Campaign
MediaPost· 5 days agoGoogle launched Performance Max, its AI ads optimization platform, back in November of 2021. Since that time, the world has advanced exponentially in terms of the opportunities ...
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