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Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 14 hours agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Google: DOJ 'Made Up Markets' as Excuse for Antitrust Suit
PYMNTS.com· 1 day agoAccording to a Saturday (April 27) report by Bloomberg News, Google alleges that the department...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 1 hour agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
New Orleans Pay-Per-Lead Call Generator, LSA Ads Marketing Service Launched
Digital Journal· 2 hours agoA spokesperson states: "Local Call Generator walks you through the Google Guaranteed process, which includes a background check. We then...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 18 hours ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, ...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 3 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 1 day agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital Ads Benchmark Report Q1 ...
Is Google A Buy Ahead Of Q1 Earnings Amid AI Spending War?
Investor's Business Daily· 5 days agoHere's what fundamental and technical analysis says about buyingGoogle stock as generative...
What does Google want from SEOs? What is the future of PPC?
Search Engine Land· 6 days agoDon’t miss this unique opportunity to uncover actionable insights from Google itself. Pro-tip:...
Google’s Privacy Sandbox initiative could depress competition
Cornell News Service· 6 days agoGoogle is once again delaying its timeline for killing off third-party tracking cookies.
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