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How Google may identify and evaluate authors through E-E-A-T
Search Engine Land· 1 year agoLearn how Google can potentially evaluate content pieces through their authors' experience,...
This day in search marketing history: January 18
Search Engine Land· 1 year agoGoogle's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more. The post This day in search...
How Google creates knowledge panels
Search Engine Land· 2 years agoThe influence of the Knowledge Graph is growing fast and should be included in your SEO strategy. The post How Google creates knowledge panels appeared...
Entity SEO: The definitive guide
Search Engine Land· 1 year agoHere's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content. The post Entity SEO:...
Fact Check: Picture Purportedly Shows Bulletproof Vest Demonstration in 1923. Here's What We Found
Snopes via Yahoo News· 3 weeks agoLibrary of Congress Claim: A photograph shared to social media authentically shows men demonstrating...
Information gain in SEO: What it is and why it matters
Search Engine Land· 10 months agoExplore the potential impact of unique content on your search rankings and adapt your content...
Authority management: A new discipline in the era of SGE and E-E-A-T
Search Engine Land· 10 months agoThe recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential...
The New York Times is the latest to go to battle against AI scrapers
Popular Science via Yahoo News· 9 months agoThe NYT has provided valuable training data for generative AI The magic of generative artificial...
How to improve E-A-T for websites and entities
Search Engine Land· 1 year agoE-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity. The post How...
SEO pioneer and expert Bill Slawski passes away
Search Engine Land· 2 years agoSlawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works. The post SEO pioneer and expert Bill Slawski passes away appeared first on Search Engine Land.
