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Google Ads broad match: What the data reveals for PPC marketers
Search Engine Land· 9 months agoEmbrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to...
Google Ads scripts usher in a new era with API access
Search Engine Land· 9 months agoLearn how Google Ads scripts and the new "mutate" function redefine campaign management and how to...
Your guide to Google Ads keyword terminology
Search Engine Land· 1 year agoImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. The post Your guide to Google...
Why strong Google Ads creative is THE priority for advertisers
Search Engine Land· 10 months agoLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads. The...
Google Demand Gen campaigns beta opens, will soon replace Discovery ads
Search Engine Land· 9 months agoGoogle Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October....
A Google Ads script that uses GPT to write RSAs
Search Engine Land· 1 year agoThis script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. The post A Google Ads...
5 Google Ads examples with relevant and quality ad copy
Search Engine Land· 2 years agoAd copy is a critical component of ad relevance. Here are five examples of PPC ads that get...
Google Analytics 4 guide for PPC
Search Engine Land· 2 years agoWant to use Google Analytics 4 for paid search. This article walks through you get right out of the box. The post Google Analytics 4 guide for PPC...
5 tips for effective PPC bidding on a budget
Search Engine Land· 10 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
Google Ads launches new AI assistant but warns its content may be inaccurate
Search Engine Land· 9 months agoGoogle is asking those trialling the new tool to provide feedback if it makes mistakes to help the...
