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Google begins testing FLEDGE API on AdSense
Search Engine Land· 2 years agoThe new API uses interest groups instead of cookie-based tracking for both audiences and remarketing. The post Google begins testing FLEDGE API on...
This day in search marketing history: January 25
Search Engine Land· 1 year agoGoogle defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more. The post This day in...
Google Ads turns 22: A look back at the biggest changes and advances in search
Search Engine Land· 2 years agoA lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. The post Google Ads turns 22: A look back at the biggest ...
How to transition away from Google Ads similar audience segments
Search Engine Land· 1 year agoLearn how to maintain or improve your performance in Google Ads and prepare for the removal of these...
How GA4, data modeling and Google Ads work together
Search Engine Land· 2 years agoGoogle is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. The post How GA4, data...
GA4 ‘auto-migration’: Here’s why you should opt out
Search Engine Land· 1 year agoLearn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out. The post GA4...
3 changes coming to Google Ads audience features
Search Engine Land· 2 years agoAdvertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting. The post 3 changes coming...
A PPC guide to privacy-focused audience targeting
Search Engine Land· 2 years agoGoogle granted more time before cookies retire, but advertisers still need to build audience frameworks for the future. The post A PPC guide to privacy-focused audience targeting appeared first on Search Engine Land.
7 updates coming to Google Performance Max campaigns
Search Engine Land· 2 years agoGoogle is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know. The post 7 updates...
Early trials show that Google FLEDGE is flopping
Search Engine Land· 2 years agoIn the first four months of testing, only five ad-tech companies have expressed interest in the new tech. The post Early trials show that Google FLEDGE is flopping appeared first on Search Engine Land.
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