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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Search Engine Land· 52 minutes agoWhy we care. This offers advertisers an opportunity to diversify their ad spending and avoid relying...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 5 hours agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
Google acquiring HubSpot would bolster bid to challenge Microsoft
Reuters· 1 hour agoGoogle parent Alphabet's potential acquisition of HubSpot , a U.S. marketing software maker with a...
AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)
Benzinga· 1 day agoSheridan said Google’s Marketing Live keynote outlined Alphabet’s vision for its AI tools and...
Google to bring ads to new AI Overview as part of search transformation
Marketing Dive· 1 day agoGoogle teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ...
Google To Prioritize AI Overviews Ads Over Organic Search
Search Engine Journal· 1 day agoSpeakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and...
Alphabet shares maintains Buy rating on AI ad potential By Investing.com
Investing.com· 1 day agoOn Wednesday, BofA Securities maintained a positive outlook on Alphabet Inc. (NASDAQ:GOOGL),...
How to use the new customer acquisition goal in Google Ads
Search Engine Land· 1 day agoMulti-conversion scenarios If a single ad click results in multiple conversions being recorded (such...
Mid-Movie Ads Could Be Coming to a Streaming Service Near You
Indiewire via Yahoo News· 5 hours agoThe outlier is Turner Classic Movies, which still runs its curated collections ad-free and restricts...
The mystery of the targeted ad and the library patron
The Register· 5 days agoFeature In April, attorney Christine Dudley was listening to a book on her iPhone while playing a...
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