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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 1 day agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaPost· 20 hours agoGroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy ...
5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm’s Marketing, Start at the End | Daily Business...
Law.com· 2 hours agoYou spend money marketing your legal services … what action would you like as a result? By...
How to set and manage PPC expectations for teams and stakeholders
Search Engine Land· 6 days agoHere are some common agency services: Paid search Paid social SEO Programmatic and display ...
Take Action To Save Local News In Connecticut
Daily Voice· 7 days agoAn Act Concerning the Purchase of Print and Digital Advertising by the State, Raised Bill N0. 5408, now before Connecticut legislators, is a step in...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 1 day agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 2 days agoHere are some tips for using out of home (OOH) advertising to reach and engage with summer travelers...
Causal IQ Receives Highest Industry Honor for Exceptional Work During the 2023 Election Cycle
WKBN 27 Youngstown· 2 days agoThe Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior ...
Engine Gaming and Media, Inc. (NASDAQ:GAME) Q4 2023 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 6 days agoEngine Gaming and Media, Inc. (NASDAQ:GAME) Q4 2023 Earnings Call Transcript April 16, 2024 Engine...