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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 7 hours agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 6 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 10 hours ago"This new partnership with Roku will enable The Trade Desk's clients to put valuable new data...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 3 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Infillion's MediaMath Technology Powers A Revised Walmart DSP
MediaPost· 2 days agoLaurel Rossi, chief revenue officer at Infillion, says the company's plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 2 days agoAdding immersive video ads to a platform known for gaming and community building required balancing...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 3 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
Astrad: Pioneering the future of digital advertising with unrivaled technology and vision
Digital Journal· 6 days agoStaying ahead of the curve is the key to success in digital advertising. Astrad, founded by industry...
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 19 hours ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...