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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 2 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 4 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 5 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Lamar Advertising Company (NASDAQ:LAMR) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 1 day agoLamar Advertising Company (NASDAQ:LAMR) Q1 2024 Earnings Call Transcript May 2, 2024 Lamar ...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 2 days ago"This new partnership with Roku will enable The Trade Desk's clients to put valuable new data...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 2 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Q1 2024 Entravision Communications Corp Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 1 day agoIt will be dramatically smaller after we wind down Meta, the core of this business is our Smadex programmatic advertising platform, our DSP. As we said last year, Smadex continues ...
Entravision Communications Corp (EVC) Q1 2024 Earnings Call Transcript Highlights: Navigating ...
GuruFocus.com via Yahoo Finance· 1 day agoPositive Points Entravision Communications Corp reported a 16% increase in quarterly revenue to $277.4 million, driven by growth in the digital segment and political advertising< ...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 5 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 3 days agoAdding immersive video ads to a platform known for gaming and community building required balancing...
