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    • So you’ve ‘won’ SEO – now what?

      So you’ve ‘won’ SEO – now what?

      Search Engine Land· 13 hours ago

      Defend your moat I call successful SEO keyword performance “building a moat” because of SEO’s unique nature — once you get to the castle, it’s tough for...

    • What Is PPC Marketing? Complete Guide to Pay Per Click

      Market Watch· 19 hours ago

      PPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC advertising can be used to drive traffic to ...