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IAB, MRC draft preliminary AR measurement guidelines for advertisers
Marketing Dive via Yahoo Finance· 3 months agoDive Brief: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a...
Inuvo, Inc. (AMEX:INUV) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 22 hours agoInuvo, Inc. (AMEX:INUV) Q1 2024 Earnings Call Transcript May 8, 2024 Inuvo, Inc. isn’t one of the 30...
European carriers file to create joint venture for opt-in ad targeting of mobile users
TechCrunch· 1 year agoEuropean telcos are moving ahead with a plan to create a joint venture to offer opt-in...
Uh oh! European carriers are trying to get into 'personalized' ad targeting
TechCrunch· 2 years agoAs Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to...