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Optable's Bosko Milekic Joins IAB Tech Lab Board of Directors
WKBN 27 Youngstown· 1 day agoThe appointment is a testament to Optable's dedication to advancing innovation and privacy-centric solutions in response to growing concerns over data privacy from consumers ...
Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB...
NBC 17 Raleigh· 1 day agoThis was due in large part to a challenging advertising climate that particularly affected mid-tier companies, resulting in losses that tempered the sector's overall growth trajectory. The eighth ...
Meta's Reels push, TikTok won't back down and other IAB NewFronts takeaways
Axios· 4 days agoThe IAB NewFronts — a week-long courting of advertisers with flashy presentations and intimate...
Google unveils new ways to reach streaming audiences
Search Engine Land· 7 days agoGoogle took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With...
Instagram beats TikTok for video-based user acquisition, survey finds
Marketing Dive via Yahoo Finance· 1 day agoOther findings from the study suggest that mobile marketers are having difficulty navigating the new...
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
WPRI Providence· 4 hours agoDstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform for businesses ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 4 days agoProximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced ...
DoubleVerify Holdings, Inc. (NYSE:DV) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 2 days agoDoubleVerify Holdings, Inc. (NYSE:DV) Q1 2024 Earnings Call Transcript May 7, 2024 DoubleVerify...
Digital’s media-buying bonanza wrestles with an industry at crossroads
Marketing Dive· 4 days agoThe NewFronts, an annual showcase for what’s fresh and exciting in digital media, kicked off this year with a talk about dialectics. David Cohen, the CEO of the Interactive Advertising Bureau ...
GOOD MOOSE WELCOMES INDUSTRY VETERAN MARTIN CARNIGLIA AS HEAD OF ANALYTICS AND DATA SCIENCE
Benzinga· 3 days agoGood Moose, the New York-based growth marketing agency, today announced the appointment of industry veteran Martin Carniglia to the role of Head of Analytics & Data Science, joining the agency's ...