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What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
Moving on from search engine optimization to search optimization
Search Engine Land· 1 year agoOur search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results. The post Moving on from search engine optimization ...
The SEO world is up in arms after a story said they're 'ruining the internet.' Here's the spicy...
Business Insider via Yahoo Finance· 6 months agoDid SEO practitioners ruin the internet? A story in The Verge has some SEO'ers up in arms after a...
‘Cocaine Bear’ Review: Over-the-Top Bloodbath Gives February Movie Season a Bump
Indiewire via Yahoo News· 1 year agoFor a movie titled with all the sophistication of the phrase “search engine optimization,” the...
The modern search landscape: How and where to reach your target audience
Search Engine Land· 2 years agoToday's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar. The post The modern search landscape: How and where ...
The Importance of a Strong Web Presence: Insights from Bret Talley, Florida Entrepreneur and Founder...
Miami Herald via Yahoo News· 1 year agoIn today’s digital age, having a strong web presence is crucial for any business that wants to stay...
Business Tips from SCORE: Digital marketing the key to success in the 21st century
Cape Cod Times via Yahoo Finance· 3 months agoMarketing in the 21st century combines both traditional and digital channels to promote product and...
How to set your Facebook and Instagram advertising budgets for maximum results
Search Engine Land· 1 year agoHere's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for...
The creator economy boom, bust, and need for SEO!
Search Engine Watch· 2 years agoAssessessing influencer marketing trends and stats, and why content creators must harness SEO for survival in the long term The post The creator economy...
You're Not Imagining It: Google Search Results Are Getting Worse, Study Finds
Gizmodo via Yahoo News· 4 months agoFor the past few years, a growing number of users, analysts, and experts raised alarms about a truth...