Search results
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 3 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...
Newfronts: The Big Questions Ahead of Amazon, Snap and Roku Pitches to Ad Buyers
The Hollywood Reporter via Yahoo News· 1 year agoAmid an advertising downturn, media planners will be making their more selective bets after...
Elite podcasts struggle while the podcast masses thrive
Semafor via Yahoo News· 12 months agoThe News Some of the most listened-to podcasts in America are struggling to sell ads as the audio...
Linda Yaccarino’s Next Act: Convincing Brands to Buy Elon Musk’s Twitter Vision
The Hollywood Reporter via Yahoo News· 12 months agoFive years ago, just days before she led NBCUniversal’s upfront pitch on the stage of Radio City...
Pearl TV Moves To Ramp Up NextGen TV Monetization Opportunities
TV Technology via Yahoo News· 2 years agoATSC 3.0 WASHINGTON—The Pearl TV coalition today announced two steps it is taking to help TV...
Marketers see promise in push to ‘decouple’ retail media data
Marketing Dive via Yahoo Finance· 7 months agoNEW YORK — The quickly growing retail media channel is a hot topic at Advertising Week New York,...
Startup Kaleidoscope looks to disrupt podcasting: 'Enormous amount of room to run'
Yahoo Finance via AOL· 1 year agoA new startup is looking to disrupt the podcast space by betting big on overseas content....
TV rewatch podcasts exploded in a way 'we didn't predict,' iHeartMedia exec says
Yahoo Finance via AOL· 2 years agoAs streaming numbers slow, consumers are increasingly turning to another medium: podcasts. "I swear...
What’s Making Stores More Relevant Than Ever
Sourcing Journal via Yahoo News· 9 months agoThe decline of third-party data collection makes a strong loyalty program and physical retail even more important today. “Stores are really important,”...
Spotify Reveals Podcast Revenue Figures for 2021
The Hollywood Reporter via Yahoo News· 2 years agoSpotify brought in “close to” €200 million, or roughly $215 million, in podcast revenue last year, according to Dawn Ostroff, the company’s chief content...
