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    • The End of ‘iPhone’

      The End of ‘iPhone’

      Wired News· 12 hours ago

      If Apple did drop the “i,” it would hardly be the company's most significant makeover. Segall points out that the company is familiar with overhauls, and...

    • P&G to Downplay Corporate Name in Olympic Ads

      P&G to Downplay Corporate Name in Olympic Ads

      The Business of Fashion· 5 days ago

      The move is a step-change for P&G, whose prior Olympics advertising campaigns emphasised the values of the Cincinnati-based company, struck an emotional...