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J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
What’s on TV? For Many Americans, It’s Now YouTube
The Wall Street Journal· 16 hours agoMEDIA & MARKETING In the competition for U.S. TV time, YouTube is ascendant. Nearly 10% of the time Americans spent in front of TV screens last month was...
Author Steacy Easton discusses new Tammy Wynette retrospective book
The Tennessean via Yahoo News· 12 months agoThe line between honesty as a brutal truth or marketing trope and the gauze of stylish kitsch laid...
The CFOs at a 160-year-old retailer and an emerging technology company talk about their approaches...
Fortune via Yahoo Finance· 2 years agoGood morning, KPIs, or key performance indicators, measure how effectively a company is achieving...
Hennessy refreshes brand with a focus on versatility
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
Women in Power: Converse’s Sejal Shah Miller on Embracing Outside Thinking + Empowering the Next...
Footwear News via Yahoo News· 2 years agoSejal Shah Miller, Converse’s chief marketing officer, has spent her career building storied brands....
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Teyana Taylor and Damson Idris Tapped to Usher in a New Era For Cognac
Rolling Stone via Yahoo News· 1 month agoNostalgia has taken consumer interest by storm in almost every retail category. As a timely, yet...
Sam Williams, Carter Faith revive timeless Nashville vibes in Opryland area performances
The Tennessean via Yahoo News· 3 months agoFive years into a concerted effort at Nashville stardom, third-generation country music legacy...
Jerry Bradley, 83, legendary Nashville country music executive, has died
The Tennessean via Yahoo News· 10 months agoJerry Bradley — a son of the Nashville Sound, peerless music industry executive and 2019 inductee...