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Iga Swiatek's unique personality helps bring a different approach to her sponsorships
Sports Business Journal· 6 days agoWorld No. 1 women's tennis player Iga Swiatek's “reluctance to put herself out there commercially is...
A short history of tennis skirts
National Geographic· 4 days agoThere is perhaps no athletic garment as versatile as the tennis skirt, a breezy, thigh-length piece of clothing that allows athletes to leap, lunge, and...
Tag Heuer’s CMO Speaks on the Brand’s Strategy, Product Segmentation and Values
WWD· 6 days agoTag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon ...