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Embracing AI Across The Marketing Mix
Forbes· 6 days agoGoogle has kicked third-party cookie retirement down the road again, but most marketers are already embracing new technologies to bridge the gap. This...
Council Post: Lessons For Marketers From The TikTok Bill Situation
Forbes· 1 day agoThe discourse around TikTok is a wake-up call for brands to review and refresh their content...
What Is Affiliate Marketing? | The Motley Fool
The Motley Fool· 6 days agoAffiliate marketing is the paid promotion of goods and services online. The marketers are typically bloggers, website publishers, and content creators....
Council Post: Navigating The AI Revolution In Marketing
Forbes· 2 days agoMarketers will have to navigate the complexities of AI adoption carefully to unlock the...
Will Today’s Chief Marketers Be Future CEOs?
The Conference Board· 2 days agoToday’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and...
Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell
AdWeek· 2 days agoPizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 6 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Council Post: Generative AI—Going Beyond The Content
Forbes· 1 day agoI believe what’s critical for marketers at this stage is learning how to get the best out of AI—to train the product to work for you.
Screw helping the NFL, Taylor Swift could save Broadway next
Business Insider via Yahoo News· 15 hours ago"Inflation skyrocketed and we don't have our audiences fully back, so it's a tough time," Katharine...
Principal Media: Marketers, You Better Get Educated
MediaPost· 5 days agoPrincipal media has been getting lots of attention, and marketers need to be aware and knowledgeable. Increasingly, advertising agencies are now acting as principals rather ...