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Kimberly-Clark's New Top Marketer Has a Plan and Money to Spend
AdWeek· 7 hours agoKimberly-Clark’s incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company’s chief executive, Michael Hsu, was ...
Model, Racer, and Marketer Verena Mei Makes Her Own Luck
MotorTrend· 12 hours agoEach week, you'll hear both about and from incredible people leaving their mark on the automotive industry. Drag racer, stunt driver, rally driver, and sim-racer Verena Mei might know this better ...
NBC Taps Big Advertisers to Support ‘SNL’ 50th Season
Variety· 1 day agoNBC‘s “Saturday Night Live” has spent nearly half a century making fun of advertisers and Madison...
Navigating AI in Search: Expert Marketers Share Strategies Post-Google I/O 2024
CMSWire· 2 days agoGoogle’s announcements at Google I/O have always generated developer buzz, but this year’s I/O has...
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
AdWeek· 3 hours agoTikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and ...
Principal Media: Marketers, You Better Get Educated
MediaPost· 6 days agoPrincipal media has been getting lots of attention, and marketers need to be aware and knowledgeable. Increasingly, advertising agencies are now acting as principals rather ...
Marketer Commute Trends Show Promise For AM/FM Perception - Radio Ink
Radio Ink· 2 days agoFor the first time post-pandemic, marketer and media agency commute patterns align closely with...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 7 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Nominations Open for American Marketing Association Chicago’s 2024 'Marketer of the Year' Award
Digital Journal· 6 days agoThe award was launched in 2022 to recognize the wide range of talent in Chicago's marketing industry, and garner additional awareness for marketing as a driver of business growth and success ...
WFA Unveils 'Framework For Positive Marketing Behaviors'
MediaPost· 7 days agoIt’s Global Marketer Week in Toronto this week and the WFA is launching a new model called the "Framework for Positive Marketing Behaviors," that is designed to enable < ...
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