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Council Post: Navigating The AI Revolution In Marketing
Forbes· 2 days agoMarketers will have to navigate the complexities of AI adoption carefully to unlock the...
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 7 days agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Meso Lawsuit After Death Champions New Legal Pathways For Talcum Powder Mesothelioma Claims
Digital Journal· 13 hours agoPRESS RELEASE Published May 21, 2024 Marketers Media Focusing on mesothelioma lawsuit claims, the firm has built a strong reputation for effectively assisting victims in securing ...
Embracing AI Across The Marketing Mix
Forbes· 6 days agoGoogle has kicked third-party cookie retirement down the road again, but most marketers are already embracing new technologies to bridge the gap. This...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 6 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Principal Media: Marketers, You Better Get Educated
MediaPost· 5 days agoPrincipal media has been getting lots of attention, and marketers need to be aware and knowledgeable. Increasingly, advertising agencies are now acting as principals rather ...
RF Industries Provides Business Update Including New Orders
Digital Journal· 5 hours ago(NASDAQ:RFIL), a national manufacturer and marketer of interconnect products and systems, today announced several recent new large orders totaling approximately $4 million ...
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community...
Digiday· 14 hours ago“It can be another way to talk about the brand that can really garner attention,” explained Mae Karwowski, CEO and founder of influencer marketing shop Obviously. The authenticity of these brand ...
Can AI Help Restaurants Listen to Customers?
QSR· 1 day agoMarketers spend hundreds of thousands of dollars every year on research and messaging to boost customer experience and loyalty, as well as bring in new...
WFA Unveils 'Framework For Positive Marketing Behaviors'
MediaPost· 6 days agoIt’s Global Marketer Week in Toronto this week and the WFA is launching a new model called the "Framework for Positive Marketing Behaviors," that is designed to enable < ...