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CTV/Streaming Top of Mind for Marketers in 2024
TV Technology via Yahoo News· 5 days ago(Image credit: Mediaocean) “Our research indicates a wave of optimism sweeping across the industry for 2024,” the researcher said. “Marketers are gearing...
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting
AdWeek· 6 days agoThe report cites findings from a quantitative survey of 128 respondents—client-side marketers who...
What a 28-Year-Old Laid-Off Marketer Eats on Unemployment Aid in Buffalo, NY
Bon Appetit via Yahoo News· 4 days agoShe receives $441 a week in unemployment assistance. Between job interviews and a matinee movie, she...
MoEngage Unveils 2024 Customer Engagement Benchmarks Based on 20Bn+ Data Points, 3,250+ Customers,...
WROC Rochester· 5 days agoThis comprehensive analysis, derived from over 20 billion data points and insights from thousands of consumers, marketers, and leading enterprise brands reveals crucial trends ...
How AI Can Be A Marketer’s Window Into The Customer’s Mindset
Forbes· 6 days agoIt’s easy to understand the ideas behind Apple’s new iPad advertisement. With a powerful AI chip and...
Exchange Solutions Unveils Industry-First Generative AI Feature Enablement for a Loyalty Platform
Benzinga· 1 day agoExchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of groundbreaking Generative AI features integrated into its loyalty platform. This innovative ...
We’re Spending Billions on This Work-From-Home Indulgence
The Wall Street Journal· 22 hours agoWORK & LIFE Click. Scroll. Add to cart. Now toggle back to that Zoom meeting. On our remote days, it...
How AI Is Revolutionizing Marketing In 2024: Top 5 Trends
Forbes· 2 days agoRetailers and brands are emphasizing the importance of AI in marketing and the need for effective...
Why Marketers May Or May Not Like OpenAI's Conversational Assistant
MediaPost· 7 days agoThe advancement of Conversational AI and the integration of voice and video features translate to a fully active AI assistant that mirrors what we have seen in movies, with broad implications ...
Hi Auto launches AI marketing toolkit for quick service restaurants
Verdict Food Service via Yahoo Finance· 6 days agoIsrael-based developer of drive-through voice AI technology Hi Auto has unveiled its Voice AI ...
