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  1. You have server costs, site costs, content creation costs, marketing costs and, if you’re addicted to daily coffee runs, well, there’s that, too.

  2. The increased focus on justifying spend has pushed the measurement of marketing’s impact on revenue into the lens of not only CFOs but also CEOs and board members. Rather than stand in ...

  3. In short, the NDAA withholds half of the Army’s total marketing budget for fiscal year 2019 until the organization can demonstrate that it has made progress on efforts to prove greater ...

  4. In 2014, Harvard Business Review published an article titled “The Rise of the Chief Marketing Technologist,” detailing marketing’s position as a function increasingly dependent ...

  5. Revolution has been snapped up by rEvolution in what may be one of the most obvious acquisitions to grace the sports marketing industry. Global integrated sports marketing agency ...

  6. While developing a marketing strategy is not an exact science, I often see the same mistakes made over and over when working with business owners and marketing departments. Here ...

  7. Apstra® Inc. announced today that Michael Wood has joined the company as chief marketing officer and will head up all marketing and product efforts for the company. Wood is a seasoned ...

  8. The preferences and attitudes of the millennial generation influenced many of today's most common marketing tactics, like social media, text messaging and mobile apps. According to eight ...

  9. Natural Cycles, a mobile-phone application that can be used to prevent pregnancy, was cleared by the Food and Drug Administration on Friday for direct-to-consumer marketing in the U.S ...

  10. Creating a smooth digital experience and using the right digital marketing tactics to reach their audiences can mean the difference between life and death for these institutions. One ...

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