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  1. A quarter century of marketing excellence

    The Business Journals1 day ago

    The MAX Awards (Marketing Awards for Excellence) were first presented in 1993 after Ed Baker, then publisher of Atlanta Business Chronicle, and Ken Bernhardt, then chair of Georgia State ...

  2. Did marketing cause the opioid epidemic? Purdue Pharma, maker of the painkiller drug OxyContin, has agreed to stop marketing opioid drugs to doctors. OxyContin, a timed-release ...

  3. Results from the February 2018 CMO Survey indicate that companies are investing in the development of marketing knowledge. The largest investment is in the development of marketing ...

  4. Shortly after we completed one marketing campaign, a company we partnered with on the program asked us to share our leads with them. Marketing organizations in the United States ...

  5. Today, the casino giant has shelved marketing pitches as it grapples with the aftermath of the deadliest mass shooting in modern U.S. history — a massacre launched from, and against, ...

  6. Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem ...

  7. Marketing 101 for Advisors

    Barron s Online2 days ago

    Marketing is a big part of the business for most advisors, but many fall short when it comes to tracking these types of activities. Tracking market activities is “the ultimate form of ...

  8. The Strip’s biggest casino operator this past weekend launched a multimillion-dollar corporate branding campaign that makes almost no mention of its largest business segment. A key piece of ...

  9. Marketing sage Philip Kotler once said, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value ...

  10. According to Microsoft’s marketing manager Albert Penello, more backwards compatible Xbox 360 will be Xbox One X enhanced soon. Penello took to Twitter to answer a question from a fan ...

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