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Brands aren't hurt by advertising on hard news, a new report finds
Business Insider· 2 hours agoStagwell, a marketing group, is challenging the idea that running advertising next to so-called hard...
Stagwell (STGW) Releases News Advertising Study Revealing It is Safe for Brands to Advertise...
WKRN Nashville· 2 hours agoResults debunk common 'brand safety' myths among key demographic groups for advertisers including Gen Z, affluent American households, moms and more. NEW YORK, May 15, 2024 /PRNewswire/ -- Americans ...
Amazon’s first upfront promises full-funnel advertising at scale for all
Marketing Dive via Yahoo Finance· 8 hours agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
How to Combine Offline with Online Marketing | Entrepreneur
Entrpreneur· 1 day agoAccording to Statista, both traditional and digital marketing are popular in the global business...
TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
MediaPost· 2 days agoadvertising sales and marketing for the Spanish-language TV/media company, says the business needs to move further. One area of particular focus is measurement ...
Giffgaff shifts away from digital giants to 'diversifying' sustainability - Mobile Marketing...
MobileMarketing· 8 hours agoGiffgaff has announced plans to “diversify” from some of the “big digital players” moving forward. Speaking about the company’s sustainability efforts at the 2024 Advertising
Inside Expedia’s plan to be the world’s travel media network
Marketing Dive via Yahoo Finance· 1 day agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Court documents reveal gruesome details of Georgetown Blvd. homicide in Lansing
WILX 10 Lansing· 2 hours agoCourt documents obtained by News 10 reveal new details about the death of a 25-year-old on...
EE Marketing MD: 'BT's transformation journey involved not just rebranding but redefining our...
MobileMarketing· 10 hours agoThe Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane revealed that the rebranding of BT was more than just a cosmetic change, rather it was a ...
IAB: Podcast ad revenue to grow double digits following last year’s slump
Marketing Dive via Yahoo Finance· 2 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
