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    • Can CRMs really help teams close more deals?

      Fortune· 5 days ago

      In this guide, we explore the benefits CRM tools offer businesses and an overview of how they work. CRM software is a business tool that helps teams efficiently organize the customer buying ...

    • Humanizing B2B Marketing at Marqeta

      CMSWire· 4 days ago

      Applying consumer-focused principles to B2B marketing fosters authenticity and human connection. Leveraging cultural trends can deepen authentic connections with B2B audiences ...