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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 2 hours agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Truth Social Parent Company Suffers Over $320 Million Loss In 1st Quarter Of The Year
HuffPost via Yahoo Finance· 2 hours ago“We are particularly excited to move forward with live TV streaming by developing our own content...
UKSAFC.org joins the Conscious Advertising Network - Mobile Marketing Magazine
MobileMarketing· 38 minutes agoThe UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling...advertising-funded ...
RMNs Have Huge Engagement; Are Plagued With Low Viewability
AdWeek· 3 hours agoBeneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to...
Trump's social media account shares a campaign video with a headline about a 'unified Reich'
San Francisco Chronicle· 1 hour agoA video posted to Donald Trump's account on his social media network included references to a...
Rural Media Group founder Patrick Gottsch dead at 70
WFAA Dallas-Fort Worth· 2 days agoGottsch launched The Cowboy Channel, which is headquartered in the Fort Worth Stockyards, in 2017.
Expedia Expands Ad Business With Travel Media Network Launch
AdWeek· 7 days agoAdvertisers can now target Expedia audiences across the open web. The capability comes with the...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 1 day agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
Outside spending on Latimer-Bowman race starts up with $1.9M in TV ads by pro-Israel group
Lohud | The Journal News via Yahoo News· 5 days agoMost candidates backed by United Democracy in 2022 House races won their Democratic primaries. The...
TelevisaUnivision upfront—Amazon causes delay and more takeaways
Ad Age· 7 days agoWith the streaming ad tier, TelevisaUnivision debuted shoppable ad formats with AI startup Shopsense AI, which produces mobile commerce sites to pair with ...