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Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
AdWeek· 3 days agoYahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative ...
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
Next TV via Yahoo News· 1 day agoCredit: Disney With ESPN as a big part of its portfolio, Disney Advertising Sales is expanding its...
Here's How to Spot Fake Ozempic
newser· 12 hours agoThe fake drugs may be ineffective and could pose "serious risks to health because of its subcutaneous injection administration that could be...
Amazon is already disrupting the streaming advertising market — here's how
Yahoo Finance via AOL· 2 days agoAmazon (AMZN) entered the ad-supported streaming space in January by defaulting all of its Prime...
Media Disco Harnesses Group Buying Power of Mid-Sized Advertisers | Marketing Dive
Marketing Dive· 2 days agoMedia Disco, the first advertising marketplace to harness the collective buying power of mid-market brands, has announced opportunities available on its self-serve platform for these buyers ...
How housing - and the lack of it - became an election issue
BBC News· 5 days agoGetting started in home ownership has become more difficult thanks to the large deposits required...
Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)
Variety via Yahoo Finance· 2 days agoDisney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in...
Cognitiv Partners With Adform to Offer ContextGPT™ to European Advertisers for the First Time
Benzinga· 5 days agoCognitiv, the leading provider of deep learning AI for marketers, today announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers ...
How The Post-Purchase Experience Drives Omnichannel Retail Success
Forbes· 2 days agoIn the years after the pandemic, omnichannel strategies have matured beyond simply bridging online...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 4 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
