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Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
AdWeek· 4 days agoPinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance ...
Amuz Distribution Takes Just for Laughs Content, Taps Carlos Pacheco - WORLD SCREEN
World Screen· 7 days agoAmuz Distribution has acquired the entire catalog of the Just for Laughs Group and brought on Carlos...
This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance
AdWeek· 7 days agoYahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. This is the latest update to its AI ...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 3 days agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 3 days agoSix months into his new role, James appears to be fine-tuning for the main event following a...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 4 days agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
The Teenager Who Lived a Secret Double Life as a Millionaire Crypto Bandit
Vice· 3 days agoIn May 2018, Darren Marble was attending a cryptocurrency conference in New York City when he...
Yahoo Updates AI Engine, Completely Redesigns Mail
MediaPost· 6 days agoThe tool is an update to its AI engine, Yahoo Blueprint, which launched in December. Blueprint Performance relies on an advanced AI model to support enhanced campaign efficiencies through AI-powered ...
Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
MediaPost· 5 days agoA decision by Google to delay the cookie phaseout based on feedback of European Union governmental bodies have advertisers taking their own sweet time in completing the task. Only 25% of advertisers ...
The Mission Marketing Group (LON:TMMG) Shares Cross Below 200-Day Moving Average of $78.50
ETF DAILY NEWS· 2 days agoThe Mission Marketing Group plc (LON:TMMG – Get Free Report)’s share price passed below its 200-day...