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NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 1 day agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Maserati Has A New, Weird Ad Campaign For An Electric Boat
Backfire News via Yahoo News· 20 hours agoApparently to mark the launch of its new Folgore all-electric lineup, Maserati released a new ad...
12 Types Of Google Ads Extensions, Now Assets
Search Engine Journal· 7 days agoGoogle ads extensions, now called “assets,” are an integral part of campaign success. You may already be using Google Ads assets, but the catalog of available assets has grown throughout the ...
Amid FCC fines, T-Mobile expands advertising business
Light Reading· 2 days agoT-Mobile this week announced it would expand its advertising operations into its stores, onto TV...
Interview: Specsavers on 'attention-based' brand activations, influencer innovations & a social...
MobileMarketing· 3 hours agoRecently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop ...
Mobile sports betting will remain illegal in Mississippi after legislation dies
Eyewitness News Memphis· 1 day agoThe House and Senate passed versions of the Mississippi Mobile Sports Wagering Act earlier in the...
Wow Bao Launches New Mobile App Experience with Lunchbox
The Marysville Advocate· 2 days agoWow Bao unveiled a new mobile app with a fresh interface and all-in-one navigation that allows...
T-Mobile posts mixed Q1 top and bottom line, expects more subscribers in 2024 By Investing.com
Investing.com· 7 days agoT-Mobile (TMUS) posted Q1 2024 earnings that beat analyst estimates, though revenue fell short of...
Does Medicare cover medical alert systems? Here’s what experts want you to know about your options
Fortune via Yahoo Finance· 10 hours agoHow do medical alert devices work? Typical at-home medical alert systems have a base unit in the...
T-Mobile Unveils Massive Owned Ad Inventory Expansion
MediaPost· 2 days agoIn it's first-ever NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar ...