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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 2 hours agoTo assess the value of various ad attributes to advertisers, Digiday asked brands and agencies which...
T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
Next TV via Yahoo News· 2 days agoMobile said its Magenta Advertising Platform gives advertisers tools to drive better outcomes and...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 1 day agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT
FOX 23 News Albany· 17 hours agoIntegral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive ...
Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
Next TV via Yahoo News· 2 days ago“Our AI and data-driven advertising solutions will better help advertisers meet their objectives...
Plex Partners with T-Mobile To Grow Connected TV Reach
TV Technology via Yahoo News· 2 days agoT-Mobile Advertising Solutions reaches more than 240 million consumers across screens, Plex said....
Reno Gazette Journal
Reno Gazette-Journal· 5 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii..., "Ads") for distribution ...
T-Mobile Advertising Launches Retail Media Plan at NewFronts
AdWeek· 2 days agoT-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and...
Pinterest (PINS) Q1 Earnings Beat Estimates, Revenues Surge Y/Y
Zacks· 1 day agoThe San Francisco-based Internet content provider reported revenue growth year over year, driven by...
S&P (SPX) today: The index is up 5.98% YTD
USA Today· 13 hours agoThe S&P 500 opened today at 5,029.03. Within 30 minutes of trading, the benchmark index fell by 10.29 points, or 0.20%, to 5,018.74. Year to date, the...
