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Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaPost· 3 hours agoThe annual report analyzes more than 280 billion digital interactions daily from across the globe to provide advertisers and publishers with benchmarks to measure the quality ...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 6 days agoTo assess the value of various ad attributes to advertisers, Digiday asked brands and agencies which...
US political ad spend shows no signs of slowing down - here's what that signals for OOH
The Drum· 12 hours agoFor constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile...
IAS'S ANNUAL MEDIA QUALITY REPORT FINDS OVERALL GLOBAL BRAND RISK REMAINS STABLE, BUT NEW CHALLENGES...
WFRV 5 Green Bay· 15 hours agoReport (MQR). The annual report analyzes over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure ...
Meta Unveils GenAI Tools for Business Advertising
PYMNTS.com· 4 hours agoMeta is rolling out a new way for advertisers to create marketing materials. Businesses can now use Meta’s artificial intelligence (AI) tools to create...
Meta launches new business tools backed by generative AI for Advantage Plus
Android Central· 7 hours agoToday (May 7), Meta announced new generative AI tools, such as image and text generation, arriving...
Snapchat unveils new solutions and programs for advertisers - Mobile Marketing Magazine
MobileMarketing· 5 days agoAs a result, the platform is empowering advertisers to harness its new Artificial Reality (AR) which includes an extension of its previous offerings. Meanwhile, Advertisers ...
Sharing sensitive information on apps carries risks, but data brokers should not misuse it
Gannett via AOL· 16 hours agoFTC cited an example of a person within 200 meters of a pharmacy seeing an ad for toothpaste, cold...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 7 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT
FOX 23 News Albany· 7 days agoIntegral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive ...