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ITV, Channel 4 and BBC join TikTok Pulse Premiere - Mobile Marketing Magazine
MobileMarketing· 1 hour agoAnnouncing the expansion of its platform, which has previously partnered with Sky Spots and Condé Nast, the Big Three commercial UK broadcasters are now involved in TikTok’s ad</ ...
Reddit appoints ex-Google exec as VP of Ads Products - Mobile Marketing Magazine
MobileMarketing· 6 hours agoReddit has appointed Jyoti Vaidee as its first Vice President of Ads Product. In her new role, Vaidee will drive ads product strategy, execution, and management of the Ads Product organisation ...
Snap Launches Program to Measure Carbon Emissions of Digital Ads
Social Media Today· 17 hours agoWorking with sustainability platform Scope3, the new program will see Scope3 provide advertisers with various impact measurements for their campaigns, based on elements like ...
China's Tencent posts solid revenue growth as ad sales, business services shine
Reuters via Yahoo Finance· 3 hours agoHONG KONG (Reuters) -China's Tencent Holdings posted a 6% rise in first-quarter revenue on Tuesday,...
TV upfront presentations clouded by digital video ad supremacy
Reuters via Yahoo Finance· 1 day agoAs television executives prepare lavish stage presentations in New York this week to dazzle ...
Fort Collins Coloradoan
The Fort Collins Coloradoan· 2 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii..., "Ads") for distribution ...
Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaPost· 7 days agoThe annual report analyzes more than 280 billion digital interactions daily from across the globe to provide advertisers and publishers with benchmarks to measure the quality ...
Earnings call: Clear Channel Outdoor sees revenue rise, digital growth By Investing.com
Investing.com· 4 days ago(NYSE: CCO) reported a rise in revenue for the first quarter of 2024, with a 9.3% increase to $478...
Integral Ad Science Holding Corp. (NASDAQ:IAS) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 21 hours agoIntegral Ad Science Holding Corp. (NASDAQ:IAS) Q1 2024 Earnings Call Transcript May 11, 2024...
Roku takes over from NBC as MLB Sunday Leadoff broadcaster - SportsPro
SportsPro· 29 minutes agoThe streaming specialist will make its matchups available free-to-air (FTA) via its ecosystem of first party hardware and third-party applications on major connected television and ...
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