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    • How Television Advertising Lost Its Relevance

      How Television Advertising Lost Its Relevance

      The Wall Street Journal· 4 days ago

      ADVERTISING When Mondelez sought to promote a limited edition of its Oreo cookie earlier this year, it did something that would have been unthinkable not...

    • Why Companies Are Nervous About the Consumer

      Why Companies Are Nervous About the Consumer

      New York Times· 6 days ago

      Better than expected quarterly earnings have helped propel the S&P 500 to within a whisker of a record high on Friday. The split-screen view of the...