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NFL taps predictive analytics to build schedule and supercharge TV viewership
Sports Business Journal· 1 day agoThe NFL will release its 2024 schedule later this evening with an increased emphasis on TV viewership, using predicted ratings as a foundational metric ...
Disney Tops Nielsen’s New Cross-Platform Ratings Tool With 11.5% of Total TV Viewership
The Wrap via Yahoo News· 1 day agoThe audience measurement, data and analytics giant launched the first-of-its-kind Media Distributor...
Jason and Travis Kelce in serious talks with Amazon for ‘New Heights’ show
New York Post· 6 days agoHe already had a high Q rating with sports fans, and guest-hosted “Saturday Night Live” last March....
How indie agencies will compete with holding companies during the upfront
Digiday· 3 hours agoAt Media Culture, for instance, responding quickly to market changes and customer expectations...
Bally Sports Detroit on standoff with Xfinity: 'The situation caught us by surprise'
Detroit News· 6 days agoDiamond Sports Group, which owns a large stable of regional sports networks, including Bally Sports...
Ravens CB Room Has Elite Potential With Two Additions
Sports Illustrated· 2 days agoThe Baltimore Ravens had a solid cornerback group before the 2024 NFL Draft. All-Pro Marlon Humphrey...
Analyst Projects Historic 2024 Season for Jets QB Aaron Rodgers
Heavy.com· 3 days agoKristopher Knox of Bleacher Report put together “realistic expectations” for several injured NFL...
EA Sports College Football 25: Projecting highest-rated players ahead of expected summertime release
CBS Sports· 5 days agoEA Sports' upcoming College Football 25 release is right around the corner. After what appears to be...
An Asteroid Is About to Hit Upfronts
The Hollywood Reporter· 7 days agoIf the 2023 upfronts were about disruption, the 2024 upfronts are about Disruption with a capital “D.” Last year’s events were quite literally disrupted,...
Fever Pitch: Caitlin Clark has the chance to add her name to short list of sports’ game-changers
Hartford Courant· 4 days agoPro football, from modest beginnings, had taken precarious root in the mid-1920s, but it had yet to...