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Nielsen’s Gracenote Will Measure TV Shows’ ‘Bingeability’ and Availability on Streaming to Help...
Variety via Yahoo News· 2 years agoNielsen’s media data arm Gracenote is launching new tools to measure the “bingeability” and...
Roku, Nielsen Team Up for Four-Screen Audience Measurement
The Wrap via Yahoo News· 2 years agoNielsen and Roku have inked a deal to enable four-screen audience measurement for the first time, in...
Nielsen, Roku Strike Measurement Pact to Track Cross-Screen Viewership
Variety via Yahoo News· 2 years agoThe TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals...
Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement
Next TV via Yahoo News· 3 months agoComscore logo on website. Nexstar Media Group said it signed a long-term deal with Comscore to...
Nielsen Challenger ISpot Nets $325M Investment From Goldman Sachs
Deadline via Yahoo News· 2 years agoISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming...
2 Reasons Why Magnite Bounced Higher After Earnings
Motley Fool· 1 year agoConsidering that many of the dominant ad management platforms are laying off workers while warning of a poor holiday season, investors were pessimistic...
Gracenote Helps FAST Channels Launch With Program Metadata
Next TV via Yahoo News· 2 weeks agoGracenote logo. Nielsen’s Gracenote unit said it will help content owners launch free ad-supported...
Why Nielsen Stock Rocketed Higher on Tuesday
Motley Fool· 2 years agoWhat happened Shares of Nielsen Holdings (NYSE: NLSN) charged sharply higher on Tuesday, surging as much as 21.5%. As of 10:55 a.m. ET today, the stock was still up 21.4%. The catalyst that ...
Roku's Average Revenue Per User Dropped in 2023. Here's Why That's a Good Thing.
Motley Fool via Yahoo Finance· 2 months agoRoku (NASDAQ: ROKU) just updated investors with what was a mostly positive report. Though the...
VideoAmp Launches VALID To Push Advanced Currency Adoption
Next TV via Yahoo News· 2 months agoVideoAmp VALID. VideoAmp, one of the media measurement companies looking to challenge Nielsen,...