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Nielsen’s Gracenote Will Measure TV Shows’ ‘Bingeability’ and Availability on Streaming to Help...
Variety via Yahoo News· 2 years agoNielsen’s media data arm Gracenote is launching new tools to measure the “bingeability” and...
Roku, Nielsen Team Up for Four-Screen Audience Measurement
The Wrap via Yahoo News· 2 years agoNielsen and Roku have inked a deal to enable four-screen audience measurement for the first time, in...
Nielsen, Roku Strike Measurement Pact to Track Cross-Screen Viewership
Variety via Yahoo News· 2 years agoThe TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals...
Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement
Next TV via Yahoo News· 3 months agoComscore logo on website. Nexstar Media Group said it signed a long-term deal with Comscore to...
iSpot Named Preferred Measurement Firm by Roku (NewFronts)
Next TV via Yahoo News· 5 days agoISpot.tv logo. iSpot was named a preferred third-party measurement partner for Roku, providing...
Why Nielsen Stock Rocketed Higher on Tuesday
Motley Fool· 2 years agoWhat happened Shares of Nielsen Holdings (NYSE: NLSN) charged sharply higher on Tuesday, surging as much as 21.5%. As of 10:55 a.m. ET today, the stock was still up 21.4%. The catalyst that ...
2 Reasons Why Magnite Bounced Higher After Earnings
Motley Fool· 1 year agoConsidering that many of the dominant ad management platforms are laying off workers while warning of a poor holiday season, investors were pessimistic...
Gracenote Helps FAST Channels Launch With Program Metadata
Next TV via Yahoo News· 1 month agoGracenote logo. Nielsen’s Gracenote unit said it will help content owners launch free ad-supported...
Nielsen names insider Karthik Rao as new CEO
Reuters via Yahoo Finance· 8 months ago(Reuters) - Nielsen named company insider Karthik Rao as its chief executive officer, effective immediately, the market research company said on Thursday. David Kenny, who was the CEO since ...
Paramount To Use iSpot Metrics as Currency in Ad Transactions
Next TV via Yahoo News· 7 months agoJohn Halley Paramount Global. Paramount Global and iSpot.tv said they reached an agreement under...
